Drugs, Consciousnesses, and Generational Cultures
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MusePaper   January 20th, 1998:


Drugs, Consciousnesses, and Generational Cultures

   by Mickel Adzema

PART ONE: GENERATIONAL CULTURES

A question I have never seen addressed is the relation between particular drugs, with each their own unique effects on consciousness, and the generation that uses them . . . or, one might say . . . between the prevailing drug use of a time and the generational culture that is created.  Some salient facts:
 

Drunken Adolescents at War

The Hundred Years’ War between England and France during the Middle Ages was fought by adolescents whose primary beverage was wine.  In fact, there was one campaign in which England was raiding and advancing into France which turned into a precipitous retreat back to England.  Because the French turned them back, stopped them?  No.  There was little resistance to their advance.  However, they did run out of wine!  Unable to acquire the needed wine in France (for what reason, I do not know), they could not continue.  History also reports that The Hundred Years’ War was ordered and commanded, oftentimes, by royalty and kings in their teens, who considered a daylong, somewhat intoxicated state to be normal; and it was fought by drunken adolescents and teenagers for the most part.
 

World-War-Two Generation

Fact number two:  The World-War-Two Generation grew up in a time in which alcohol use was considered fashionable and elegant.  It was common and acceptable for men to carry in their shirt or coat pockets flasks of potent whiskey or other hard liquor, from which they could publicly imbibe a swallow here and there throughout the day.  When the World-War-Two Generation came of age, cigarette smoking also became fashionable.  We can see evidence of both of these in the movies that were produced in the Thirties, Forties, and Fifties.  Any unpleasant occurrence or announcement could be followed by "I need a drink" or "Sounds like you could use a drink."  And offering a drink of hard liquor was considered the first rite in the normal ritual of hospitality.  Also, offering someone a cigarette and/or offering to light another’s cigarette were considered a normal part of genteel behavior.

Elegant accouterments accompanied these rituals as well.  Ornate, elegant, and often finely crafted metal flasks were purchased and used.  In the same way, elegant crystal and glass containers for holding the liquors as well as elaborate and ritually designed glasses into which the alcoholic beverages were poured were commonly owned and used in genteel culture.  It was considered fashionable to have a "bar" area in one’s living room containing these liquors, each in separate crystal containers, and the glasses for serving them.  And many a conversation in the movies of the era were shown to be conducted at or near these home bars, following upon the alcoholic bonding ritual of pouring and imbibing the drink.  This ritual conversational imbibing of a beverage has its analogies in the water-cooler, coffee klatch, and coffee/espresso-house rituals of other eras and subcultures.

Pointing out the normality and ritualizing of alcohol use in this era is important because it is an indication of the pervasiveness, at any time of day, of the state of consciousness — i.e., intoxication — that this potent drug produces.  Since this cultural behavior is still somewhat with us so that its anomalous quality may not be readily apparent, it may be helpful to keep in mind that current drunken driving laws of nearly all states would apply to everyone of that era involving themselves in only a modicum of that alcoholic ritual.  I.e., those folks, imbibing only one drink, would be considered "drunk" by our standards today, and sufficiently into an altered state of consciousness as to warrant their receiving severe criminal penalties, including jail time, should they put themselves into the driver’s seat of a car.  Yet in that era, normal cultural, business, and social intercourse was often conducted in such a state.  Heady decisions concerning war, peace, and everything else were influenced by this culturally accepted drug use.

World War Two, therefore, was conducted and fought by a generation who grew up to believe that alcohol and cigarettes (nicotine) were an acceptable answer to unpleasantness — whether inside or outside of themselves.  Alongside this and supporting it were an attitude and beliefs that negative (i.e., unpleasant) emotions and feelings were harmful and should be kept out of consciousness.  Thus, denial was the predominant defense in use; and it is no coincidence that "positive thinking" (popularized by the late Norman Vincent Peale), which is the keeping out of negative thoughts and the striving to focus always on positive ones, became such a rage near the end of their era — the Fifties, early Sixties. 1
 

The "Beats"

The "Beat Generation" of the Fifties used marijuana and caffeine, predominantly.  Their culture included the rise of existential belief, the glorification and poetification of angst, and the belief that their contemporary society was characterized by alienation, conformism, inauthenticity, and, most tellingly, "phoniness."  The normal life of the World-War-Two Generation was seen as a "rat race," motivated by such high ideals (sarcasm intended) as "keeping up with the Joneses," and pervasive materialism and consumerism.  Yet activism was not the Beat Generation’s response to this perceived negative social context, as it would be only a generation later.  Passivism, apathy, pessimism, and defeatism were the most common attitudes expressed.  More about the "why" of this later.  Nonetheless, art was deemed a weapon, however impotent, with which to rail against what seemed an overwhelming, huge mainstream ignorance or unconsciousness.  So the only apparent activism of that time is found in rebellious poetry, folk music, and fine arts of all kinds, especially literature, theater, painting, and some film.
 

Vietnam-Era Generation

The Vietnam-War, or Baby-Boomer, Generation was noted for their use of a number of drugs.  Marijuana, wine, "speed" (amphetamines), "downers" (e.g., "ludes" or qualudes, also "reds" — i.e., barbiturates), LSD, other hallucinogens such as mescaline, "magic mushrooms," psilocybin, and peyote were all in use.  It was a culture of experimentation in all areas, including drugs, which grew out of beliefs (following in the footsteps of the Beat Generation) that normal life/people were characterized by phoniness (plastic was the Vietnam-era Generation’s word for it), alienation, conformism, robotism, and lack of feelingness . . . and hypocrisy.

Though the Sixties Generation (another term used for this generation) experimented widely with drugs, their predominant drugs of choice were "pot" (marijuana) and LSD.  Alongside this sort of drug use were attitudes of activism, free love, love as the ultimate value and/or as equivalent to God, pacifism in regards to the war, the valuing of openness, authenticity, "real" communication, and passion and/or feelingness, including sensory awareness or heightened perception of the physical world.  On the negative side, there was sometimes apathy and defeatism, like the Beat Generation.  More later about the connections between these generational characteristics and their drugs of choice.
 

Yuppy-Kay-Yo-Kay-Yay

The Big Lie
The Eighties saw an epidemic of use of cocaine.  This was commonly attributed to Yuppies, which is the popular term for the Young Upwardly-mobile Professional character of this era and is contrasted with the idealistic, activist, and anti–Vietnam-War Yippies (Youth International Party, whose founder and most famous member was Abbie Hoffman).  Yuppies came in at the same time as Ronald Reagan into the White House and, indeed, exemplified much of what Reagan stood for.  They were seen as greedy, over-achieving, materialistic, narcissistic, and societally and environmentally insensitive careerists.

They were portrayed in film; one in particular that sought to delineate the attitudes of this character type was "Wall Street," in which Michael Douglas plays the role of the Yuppie, portraying complete self-centeredness, insensitivity to the ways his Machiavellian strategies harms others or the environment, and driven solely by a value that "Money Is Good!" -- a slogan completely the opposite of the previous generation whose attitudes were expressed in lyrics like "I don't care too much for money; money can't buy me love" and "Love is all you need"; who bought and lived by books with titles such as How to Live on Nothing, The Greening of America, and Back to Eden; and whose most famous slogan was "Tune in, Turn on, Drop out" (or it was sometimes said, "Turn on, Tune in, Drop out" -- I'm not sure anyone in the generation knew which was the "proper" way to say it).

In any case, another term used for the Yuppie Generation was The "Me" Generation.  Thus it was that from the late Sixties, early Seventies (the height of Vietnam-Era Youth's influence on society and culture) to the late Seventies and most of the Eighties -- within a period of a mere decade -- the prevailing, media-amplified cultural values of our society swung, pendulum-like, a hundred-and-eighty degrees from where they had been.

This change had a great deal to do with the efforts of the World-War-Two Generation -- in total horror at the way their sons and daughters seemed to be reversing the values they had lived, and fought, for -- to "take back" society.  The WWII Generation did this by putting pressure, as well-to-do alumni, on universities and colleges across America to turn their curriculums away from liberal arts and toward job-oriented curriculums, and by using their positions of power in the media to influence the flow and content of the information to be fed to the mainstream public.  For example, in the early Seventies, the WWII Generation's money and power directed the press to declare that a "conservative backlash" was occurring in America, when in fact the opposite was occurring.

But eventually their "Big Lie" tactics won out so that people began to believe and then to create what they had been repeatedly told . . . the opposite view having, as part of the strategy, been censored in the media.  (The events and statistics about this concerted effort are detailed in my book-in-progress titled The Once and Future Generation: Regression, Mysticism, and "My Generation" . . . stay tuned.)  Thus, the Yuppies were the creation of the WWII Generation in their attempt to reverse the course of society that their own daughters and sons, as "Sixties Youth," had put it on.

Coinciding with and supporting the strategy just described, and because the World-War-Two Generation during the Eighties were still in their Triumphant Phase — a psychohistorical term meaning they were at the stage of their life in late adulthood in which they had pretty much gained control of the reins of society — they furthered their cause by managing to plant a fantasy in the collective consciousness of American culture concerning the origins of Yuppies which persists to this day.  In obvious denial (again, their predominant defensive posture) of the fact that they had helped to "create" the Yuppies and so of the similarities between their own values and those of the Yuppies, as exemplified by the similarities between the (World-War-Two-era) Reagan-Bush political agenda and that of the Yuppies -- who indeed helped elect Reagan and Bush -- yet aware of the criticism that their very own values, taken to the Yuppie extremes, was generating in the independent press as well as the negative publicity there about the cocaine use of the Yuppies, the World-War-Two Generation saw an opportunity not only to defeat but also to "get back" at their opponents, the Sixties Generation, by ridiculing them.

In the predominant World-War-Two Generation fashion of scapegoating (the accompaniment of denial), which they had been directing from the outset at the Sixties Generation (who had of course incurred the wrath of the WWII Generation by opposing and confronting them on the Vietnam War in sometimes harsh and hostile ways), the Yuppies, with their cocaine use, were portrayed in the WWII-Generation-paid-for media as former Sixties hippies who had simply grown older but — consistent with their alleged "narcissism" — were still selfish, only now, materially so, thus the appellation, The "Me" Generation.  So the Vietnam-era or Sixties Generation began being denigrated in the press with the accusation, "The 'Me' Generation," and Sixties values were also denigrated -- the scapegoating of the Sixties Generation continuing -- despite the fact that it was a different age group in society, the younger Yuppies, who were actually the ones triggering the attack.  The hypocrisy of the charge becomes even more blatant when considering that the values of the Sixties Generation included such selfless acts as risking, sometimes incurring, violence and personal harm, jail time, and a lower standard of living for the sake of their idealistic beliefs in peace, environmental restoration and preservation, and selfless communitarian living, among others.

Despite the success in our society's collective consciousness of the fantasy of Yuppies being former hippies -- once it had been planted in the popular culture by the WWII Generation sitting comfortably in front of American society’s steering wheel -- the truth is that these Yuppies were predominantly the generation that shadowed the Sixties generation, arising as youth in the aftermath of the Sixties cultural revolution.  Their values become understandable, then, not only in that they were in universities during the Seventies when the "Conservative backlash" Big Lie was being promulgated and universities were cutting back funding from courses in liberal arts, philosophy, psychology, literature, politics and government, and the like and were turning themselves into career-factories dedicated to producing compliant business persons, engineers, physicians, and scientists who were not being educated to think for themselves but how to achieve and make money in a culture the World-War-Two Generation was comfortable with; but the values of the Yuppies are understandable, furthermore, in that they were the sons and daughters of a generation between the World-War-Two and Baby-Boomer Generations, who have not been identified, as far as I know, in the media at all.  We might call this overlooked generation the Fifties Generation, or the Eisenhower-McCarthy Generation, or the Elvis Generation . . . a more cumbersome but more accurate term for them would be the War-Born Generation.

The media tends to focus on the big trends and to ignore or miss the lesser ones.  The way our recent history was portrayed, you would think that just because there was a huge number of babies born in the decade and a half after World-War-Two's end -- the much discussed Baby-Boomer Generation -- that there were no babies born during the War . . . almost as if every man in America was overseas fighting or that, when home on leave or whatever, they simply would not or could not conceive!

However, of course these ridiculous notions are not true, so there is a pre-BabyBoomer Generation who happened to be born during or shortly before and after WWII, i.e., between about 1938 and 1948. And the Yuppies were predominantly the sons and daughters of this -- let us call it -- Fifties Generation.  Born around the time of the war, the Yuppies' parents had their formative adolescence and young adulthood during the Fifties and so their beliefs are rooted in the cultural soil of Fifties conservatism, Elvis Presley, McCarthyism, Eisenhower, traditional religion, belief in the economic primacy of capitalism and the evil of communism, and the early "schmaltzy" rock and roll (e.g., "Teen Angel," "Leader of the Pack," etc.).  And it is this worldview that was passed on to their children, the Yuppies.  It is no coincidence that the era of Yuppie influence (mid-Seventies through the Eighties) saw also a lengthy period of Fifties nostalgia alongside the caricaturizing and ridiculing of Sixties lifestyles, values, and beliefs.

Manic Irrationality, Voodoo Economics
The Eighties began, significantly enough, with the death of John Lennon and the election of Ronald Reagan.  Concurrent with the epidemic of cocaine use was a manic economy, massive military expenditures, and a tripling-plus of the National Debt.  It is relevant to note that the huge increase in the National Debt was caused by a tax cut for the rich, which of course benefited those of the World-War-Two Generation who either inherited or earned, with a lifetime behind them, their wealth, as well as those upwardly mobile, materialistic Yuppies.  The rationale for the tax cut — which was characterized by some commentators as "Robin Hood in reverse," because it also coincided with cutbacks in social programs — was a "voodoo economics" (George Bush’s term) with a "trickle-down" theory of investment and economic growth.

This economics is based on a belief that a "dollar," metaphorically speaking, given to a rich person will be more wisely invested, creating more jobs and wealth for everyone, than will that same "dollar" given to a middle-class or poor person.  This view, however, ignored human psychology, the standard economics of marginal returns, and the common observation that, simply put, for a person with a little or a moderate amount of money, that metaphorical dollar will have more value (because it will represent a much larger increase, percentage-wise, in their financial situation) than it will for a rich person, for whom its value is only marginally related to a rather large "purse," so to speak.  Therefore, common sense tells us that "dollar" will be more conscientiously and thoughtfully spent or invested, creating more jobs and wealth for all, by the moderate-income person, who of course will attempt to maximize its benefit to him- or herself so that he or she can also rise to the ranks of the wealthy.  To the moderate income person that "dollar" represents an opportunity for a rise in economic status; hence it will be invested, sweated over, and monitored intensely.  In general, he or she will attempt to squeeze every possible ounce of benefit out of it, very often starting businesses of their own and thereby creating new jobs, opportunity, and wealth in the process.  Whereas for the already wealthy person, that "dollar" is only a dollar alongside many others, and is only marginally relevant, reaping only marginal, or minor, returns.

Voodoo economics did not work, of course, as indicated by the tripling of the National Debt.  Another important indication of the falsity of its premises was the huge expenditures of money, during the Eighties, on luxury items, like yachts, works of art, expensive cars, and so on.  Art items and artifacts were being bid through the roof and the prices they were going for were making headlines in newspapers and stimulating commentaries on the tube.  Along with this was the overinvestment in spurious business transactions, including "junk bonds," soon-to-be-left-unrented commercial buildings, and unwanted real estate.  Much has been said about how these manic and ill-considered business transactions led to the lengthy recession of the late Eighties and early Nineties.  But there are two aspects of it that are especially relevant here for a discussion of drugs and generational cultures.  They are the manic quality of the times — the go, go, go, buy, buy, buy mentality of the investing — and the obvious proof it gave to marginal returns theory, i.e., the money, given to the rich, was valued little and was mindlessly blown on trivialities — it was said that the Eighties was a huge party for the rich.

So rather than creating wealth for the wealthy, which would "trickle down" to the less well off, Reaganomics, as it was also called, turned into an unparalleled failure.  It was called the largest shift of wealth in America’s history, taking it from the poor and middle class and benefiting the richest, top two percent of Americans.  More than that, it led to a debt that will be adversely affecting the well-being, lifestyles, and financial pictures of several generations to come.  Going into such detail about the intricacies and results of the economic policy promulgated by the WWII Generation, in alliance with the Yuppies and their parents, the Fifties Generation, is important because of the hypocrisy it demonstrates in the charge leveled at the Baby-Boomer Generation of being a "Me" generation and of being narcissistic.  Again, we see the WWII Generation’s same tendency to denial, projection, and scapegoating.

To continue, however, other elements in the Eighties cultural arena, existing alongside the epidemic of cocaine use, was the aforementioned careerism and materialism among the Yuppies (comprised primarily of the youth in their twenties and early thirties who followed behind the Vietnam-era Generation), whose mantram was to get rich, get powerful, erect and maintain "family islands" which they saw as competitive with the rest of society (quite unlike the communitarianism of the Sixties Generation), and to retire early . . . social and environmental problems be damned.  Other standouts of the cultural scenery of the time included a rise of mean-spiritedness, e.g., cutbacks in social programs and charities, which, as it was said, had one effect of emptying the mental hospitals into the streets.  It became fashionable to sneer at and blame (often scapegoating) the more unfortunate ones of society — the poor, helpless, mentally ill, children, the powerless.
 

Generation "X"

The most recent generation to wander into the cultural limelight has been termed Generation X.  Predominantly these are not the sons and daughters of the Sixties Generation as the values of the Vietnam-era Generation included marrying late and having children late so that their children are mostly younger than and not among Generation X.  This value concerning marrying or having children later in life tied in with the Sixties folks' belief in personal freedom, but is more closely related to the hypocrisy they perceived in the marriages of their parents, those of the WWII Generation.  They not only perceived their parents' marriages as being false and loveless, they perceived themselves as being the victims of poor parenting, wherein they felt they were not understood and were not accepted for who they were or supported in what they uniquely wanted to do with their lives.  Furthermore, they saw the social and global context as a negative and highly dangerous one.  For one thing, having been children during the "drop and roll" and bomb-shelter, nuclear-shadow era of the Fifties, and having seen the assassination of idealistic values in the deaths of John and Robert Kennedy and Martin Luther King during their teens and young adulthood, they had great doubts about the future of the world.  Though of course the Sixties Generation is noted for its idealism and for its attempts to fight these perceived dangers and injustices, underneath there has always been for them an uncertainty that success is possible, so that bringing a child into this particular dangerous and unjust social context was seen as possibly not a good thing for the child.

So it is that Generation Xers are predominantly the sons and daughters of an early segment of the Baby-Boomer Generation as well as of those less idealistic of the Vietnam-era Generation that had, more often than not, opted for the traditional route of career, home, and family and thus had started having children many years earlier than their more socially conscious counterparts.  This Fallow Generation , let us call it, would conceive the children who would be called Generation X -- who are noted for their apathy and lack of distinctiveness.  But keep in mind that the Fallow Generation is not a true generation in the sense that it is composed of two age groups -- the early Baby-Boomers and those of the Baby-Boomers who opted for a family instead of the social activism, college education, and establishing a career before raising a family decisions of their more heralded peers.  Hence Generation X's lack of a unifying cause, value, or characteristic may have to do with their being children of parents from two different age groups and generations.

At any rate, and understandably because they are mostly not children of the idealistic Sixties youth, the drug use of Xers strayed back to the use of alcohol and cigarettes -- the drugs used by their Fallow Generation parents who did not make either the cultural or drug changes of their peers.  Alongside this "traditional" drug use, Generation Xers are noted for their pessimism, defeatism, and fascination with death -- as, for example, in their selection of black clothes, their tendency to ripped jeans, tattoos, and the insertion of all sorts of pins and studs, as adornments, into virtually all parts of their bodies, and, in the extreme ones among them, a fascination with vampirism.
 

Baby-Boomer Echo Generation

For some reasons that may be obvious by now, little has yet been said in the media about the daughters and sons of the Sixties Generation.  This generation is currently in school -- mostly high school, though some have entered college and some are still in grade school.  They have been called an "echo" of the Baby-Boomers in that just as the Baby-Boomers represented a significant population increase, conceived in the post-WWII euphoria and stability, they also represent an incoming population wave, due to the numbers of their parents.  There is currently increased school attendance, and universities are preparing for an incursion of students in the near future, which is at this moment already beginning.

Just as in every other generation mentioned, this Echo Generation, let us call it, shares many of the characteristics and values of their parents; similarly, they mirror the drug use of their parents.  There has been a great to-do in the press in the last few years about the increase in drug use among the young, particularly in high school.  In typical WWII-Generation style, the media and Republicans in Congress have attempted to scapegoat Sixties-Generation President Bill Clinton on this issue.  For though the WWII Generation is in the process of leaving the scene, those of them who are left are at present conducting a fierce rearguard battle to save what they can of the culture they knew and created, and in their desperation, are doing it at whatever cost in terms of outlandish scandals, government costs, and loss of social progress and governmental effectiveness.  Nevertheless, the truth of the matter is that the increase in drug use among the young -- which significantly enough involves predominantly an increase in the use of marijuana and, as they say:  LSD . . . It's b-a-a-a-a-ck! -- has to do with the fact that the parents of these young people are indeed the people of the Sixties who themselves experimented with these substances.

Lest I be misunderstood, I am in no way saying that parents, in general, actively teach their children to take drugs -- whether we are talking about alcohol and cigarette use or today's marijuana and LSD use -- yet children are influenced by what their parents do or have done, even if just in the fact that the parents are more tolerant of such usage, having done it themselves.  I say this because it could be countered that even the Sixties Generation, now parents, are engaged in the public antidrug campaign.  Yet when they do so they are doing it out of a fear for their children's physical welfare, not from a severe moral perspective that these drugs are the royal road to hell or from such other paranoid attitude, as was most often the case in the parents of the other generations discussed so far.

To return to the point, though little has been said or written about these "echo" youth, these are some of what has been noted:  Beginning in 1992, with the election of Bill Clinton, the youth vote has swung back to going for the Democrats.  There has been an increase in activism and idealism among the young, particularly those in high school and grade school; and polls done on their attitudes have shown a strong increase in their concern about social and global issues.  In fact, the issues that appear to concern them the most have to do with racism and the environment.  They also have fears that the future may not be very bright or as good as it was in times before them, particularly in terms of a ruined ecology due to environmental assault and/or nuclear disaster, yet they, like their parents, also are more likely to activism and taking up causes in the face of such dire possibilities.

These values of the Echo Generation are understandable, not only in that they reflect those of their parents, but also in that currently the Sixties Generation -- and indeed it would tend to be the more idealistic of them that would opt for the low pay that teachers currently get -- predominates as the teachers and administrators in the primary and secondary schools teaching the Echo Generation.

The same, however, cannot yet be said of the universities for reasons having to do with cutbacks in educational funds, the lingering success of the WWII Generation in turning universities into career factories as opposed to truly educational institutions, and, with the cutbacks in funding, the lack of job openings for Sixties Generation applicants and the resulting continued influence, bolstered by the institution of tenureship, of pre-Sixties professors -- those of the Fifties and Fallow Generations, and a few remaining, very old now, WWII folks.

Jumping ahead a little, however, we might speculate that the situation in the universities will change in the near future as the Echo Generation's numbers swell university attendance, requiring additional hiring somehow, whatever the funding constraints, and those of the generations preceding the Sixties Generation pass from the universities into retirement, or the beyond.  The most likely candidates, then, for these upcoming openings at the university level would not be those of the Fallow Generation, the Yuppies, or Generation Xers, but would most likely be members of a Sixties Generation who alone, among the generations mentioned, valued education over money and careerism and have been waiting a long time, diplomas and experience in hand, for their chance to return to the universities -- this time as the instructors and administrators -- and eager to change its course back to true education, as it was when they were students in the liberal-minded Sixties.  Once again, stay tuned.
 

Drugs and Different Worlds

This has been a brief overview of salient characteristics of generational cultures of some past and current generations alongside a description of that generation's predominant drug use.  In the next section I will talk in more detail about what we know about the effects of these particular substances on consciousness and attitudes.  Lastly I will discuss the behavior and beliefs that can coincide with the use of these drugs, as they affect consciousness in different ways, creating different kinds of consciousnesses, different perspectives, indeed entirely different and distinct ways of perceiving the self and the world.


(To continue, click on the link:  Part Two: Drugs and Consciousnesses )


Note

1.  Just as in the alcohol use, the "positive thinking" fad continues — both of them much abated, of course, as the World-War-Two Generation gradually leaves the scene.  Astonishingly, even in this current era, one World-War-Two Generation author admonishes, in huge text no less, in the title on the cover of his popular book:  "You Cannot Afford the Luxury of a Negative Thought"!  (yipes!)  [ return to text ]


Copyright © 1998 by Michael Derzak Adzema


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